News
 Landry's receives gold-level Bicycle-Friendly Business AwardSeptember 24, 2008: Landry's Bicycles has received national recognition as a Bicycle-Friendly Business, awarded by the League of American Bicyclists. Click for award details. Landry's featured in national TV news July 27, 2008: Landry's Bicycles was recently featured in CBS News' national news story on the growing popularity of bicycling nation-wide, including an interview with Landry's Boston store manager Mark Vautour. The story also features interviews with other Boston-area cyclists, including David Watson from MassBike. (After a brief commercial, Landry's segment appears about halfway through the cycling-news video at 4:50 minutes.) Click on the video link below to watch. Landry's receives special awards from City of Boston and NEMBA April 2008 — Landry's Bicycles has been honored with a Boston Green Business Award as one of Mayor Menino’s inaugural Bicycle-Friendly Businesses. In addition, Landry's received special NEMBA Awards for "advancing mountain biking" in New England. Click for award details. Landry's receives Top 100 Bicycle Dealer national award February 2008 — Landry's Bicycles has again been named one of the Top 100 Bicycle Retailers in the USA by a panel of leading manufacturers. Landry's Bicycles has been honored to receive this award for the past several years.  Landry's joins "One World, Two Wheels" campaign August 28, 2007 — Landry's Bicycles has signed on to support Trek's new bike-advocacy campaign, One World, Two Wheels. The goal of the national program is to increase the number of trips made by bike five-fold in the next 10 years. Trek's president, John Burke, reminds us all that cycling is a simple solution to some of the world's most complicated problems — including global warming, traffic congestion, the energy crisis, and obesity. Here at Landry's, we've been deeply involved with bike advocacy (at the local, state, and national levels) for more than a dozen years, so we are thrilled to join and support One World, Two Wheels. We believe in the power of bicycling to make the world a better place. Watch for future updates on this exciting new program at Landry's. For ideas on how you can get involved in the growing Bicycling Movement, see Better Bicycling in Your Hometown on Bikes Belong's website. Landry's expands Natick store  March 27, 2007 — Landry's Bicycles is currently expanding its headquarters store location in Natick to accommodate our growing business. We have taken over an additional 5,000 square feet of space adjacent to our current store in Natick — and will now occupy the entire building. The larger store in Natick will feature:
Landry's/Natick expansion project will be completed by early May 2007, and the Natick store is open and fully functional during the renovations. When finished, Landry's larger store in Natick will be one of the largest bicycle shops in New England.  Greg LeMond visits Landry's in Natick October 5, 2006 — Cycling legend Greg LeMond recently visited Landry's/Natick store and talked about his amazing career with a large crowd of enthusiastic fans, including Landry's Boston store manager Mark Vautour (shown at right with Greg). Click here for more info on Greg LeMond's visit, including a photo gallery. Landry’s store in Danvers is now permanently closed Company was unable to obtain a favorable lease; Danvers store closed in September 2006. July 26, 2006 — Landry’s Bicycles has announced that it will close its store in Danvers on September 9, 2006. Although Landry’s business continues to grow, the company was unable to renew its current lease or find other suitable space in the Danvers area. Landry’s lease in Danvers, the company’s smallest store, runs out in September. Landry's has operated its Danvers store for the past 10 years. “Given the lease situation, we have decided to close our Danvers store and focus on the continued growth of our other four stores,” said Landry’s co-owner and general manager Tom Henry. “We have been honored to serve the North Shore cycling community, and we thank all of our Danvers customers for their business over the years.” "We leave with a heavy heart that we will not be able to serve the North Shore community any longer from our Danvers store, but we invite all our customers to visit Landry's larger stores in Boston, Natick, Norwood, or Westborough," Tom Henry said. Earlier this year, Landry’s opened a new 8,000-square-foot store in Boston, and the company is now considering an expansion at its Natick headquarters location to accommodate the company’s continued growth. “With excellent locations and leases in our Boston, Natick, Norwood, and Westborough stores, we look forward to the next decade being the most exciting time of growth and innovation in Landry’s long history,” Tom Henry added.  Bike-Commuting Social held at Landry's in BostonAugust 28, 2006 — Landry's Bicycles recently co-hosted a well-attended Bike-Commuting Social at our Boston store with MassBike and the League of American Bicyclists, which featured a lively group discussion. See the photo at right, and click to view more photos from the event. Landry’s launches new website June 21, 2006 — Landry’s Bicycles has launched a new informational website at www.LANDRYS.com. In addition to a new design and navigation structure, the new site features expanded content on Landry's product selection and services, company background, local bike clubs and teams, cycling resources and tips, a new Event Calendar database, and an updated newsletter system. Future content will feature staff bios, additional accessory product information, and more bike-product information. Landry’s website is still geared to support the company’s local bike stores in Massachusetts; no products are being sold via mail order on the Internet. Landry’s core business remains working with customers face-to-face to determine the best cycling equipment for their needs. The new website is designed to support and enhance in-store customer transactions as well as to encourage local customers’ cycling activities. “We are not just in the business of selling and servicing bicycling equipment, we are in the business of creating bicycling enthusiasts,” said Landry’s marketing director Jack Johnson. “Whether a customer rides for recreation, fitness, charity fundraising, racing, touring, or commuting, Landry’s new website is designed as an invitation to get more involved with bicycling.” The new, custom-built website is the result of Landry’s teaming up with Myelo Design, a local web-design and brand consulting firm. Myelo’s principal staff are cycling enthusiasts and Landry’s customers. The new site was launched on June 21, 2006 — the first day of summer. Landry’s opens new store in Boston  Landry's new store in Boston is located at 890 Commonwealth Ave. April 2006 — Landry’s Bicycles has expanded its business with a new store in Boston, which opened in April. Landry’s has signed a long-term lease for nearly 8,800 square-feet of retail space in a building owned by Boston University. The new Boston store is managed by Mark Vautour who has worked at Landry’s since 1996. “This is our first urban store,” said Peter Henry, who co-owns Landry’s Bicycles with his wife, Jeanne, and brother Tom. “We’re really looking forward to bringing Landry’s high standards of customer service to the Boston cycling community, and we are eager to help increase bicycling activity in the area,” he added. Landry’s also operates suburban stores in Natick, Norwood, Danvers, and Westborough. The new shop in Boston features a bright and airy showroom, a well-equipped bicycle service center, a comprehensive bike-fitting studio, and storage capacity for 400 bikes. Entercom Communications issues national pro-bike policy, urged by Landry's April 2006 — Working with Boston-area bicycle dealer Landry’s Bicycles, Entercom Communications has adopted a national pro-bicycling policy for all of its radio stations. Previously, Landry’s Bicycles had boycotted local Entercom radio-advertising proposals because of past bike-bashing issues on Entercom-owned WRKO Radio in Boston. WRKO was Entercom's only talk-radio station in the country that repeatedly aired bike-bashing programming, which recklessly urged motorists to crash into cyclists as a means to eliminate bicycling on public roadways. Working with local Entercom representatives in Boston, Landry’s marketing director Jack Johnson developed an agreement with Entercom Communications at the national level. Entercom now prohibits reckless programming against bicyclists on all its radio stations. “We are pleased that Entercom has formally addressed this serious issue, and we have lifted our Entercom advertising ban,” said Johnson. “I would like to assure you and the Massachusetts Bicycling Community that Entercom Communications does not promote, endorse or tolerate anti-cyclist messages,” Entercom President and CEO David Field wrote in a memo jointly addressed to the Massachusetts Bicycle Coalition (MassBike) and the League of American Bicyclists, dated April 28, 2006. “I can assure you that our management team, programming department, and on-air staff know where we stand with this issue, and are completely aware of our no-tolerance policy regarding threats to bicycling safety,” Field stated. As part of the pro-bicycling agreement facilitated by Landry’s Bicycles, Entercom radio stations in the Boston market have also agreed to run public service announcements to support MassBike, the New England Mountain Bike Association, the MS Bike Tours, and the League of American Bicyclists.
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